Meet Anthony & Dean
Anthony and Dean are gym owners from Chorley who came to Barrie Mark feeling stuck and frustrated.
Despite having a solid member base, their business was plateaued at £14k in monthly revenue, and they couldn’t see a way to scale their hybrid model without sacrificing quality or income.
The Challenge
Before working with Barrie, Anthony and Dean were running a mix of large group sessions and semi-private training.
The large group sessions were underutilised and priced too low, while the semi-private side was capped due to limited space.
They’d tried to grow organically, but nothing shifted, and they were left feeling frustrated — knowing their business had more potential but unsure how to unlock it without making risky changes.
Why They Nearly Didn’t Start
Like many gym owners, they were hesitant to make big structural changes.
What if it didn’t work? What if members left? What if revenue dropped?
They needed a strategy that would protect their income while unlocking new growth.
The Turning Point
With Barrie’s coaching, everything changed.
Together, they created a clear transition plan to shift the business towards a primarily semi-private model.
They introduced higher-value pricing, phased out large group sessions, and even redesigned the facility layout using AI tools. A ‘Founder Member’ loyalty tier was launched, and a referral strategy put in place.
Suddenly, things started to move.
The Results
In just a few short months, Anthony and Dean achieved:
✅ Revenue peak of £22k in March
✅ Strategic restructure to support 2x6-person semi-private sessions hourly
✅ 11 new members joined in April, with 3 trials in May
✅ Launched a 3-year loyalty programme for early adopters
✅ More structured team meetings and referral systems
Here’s what they had to say:
“We were stuck at £14k a month and couldn’t see how to grow without risking what we’d built. With Barrie’s help, we restructured everything – layout, pricing, sessions – and now we’re hitting £22k, bringing in new members, and feel totally clear on where we’re headed.”
What This Means for You
If you’ve ever felt stuck in your gym business, not sure how to grow without risking what’s working, you’re not alone.
With the right support, structure, and strategy, it is possible to break through — and come out stronger on the other side.
Ready for Your Own Transformation?
If you’re ready to scale with confidence and create a business that works for you — let’s chat.
Click here to start your journey with FBDA