Meet Georgia
When Georgia started working with Nicky and FBDA, one of the first goals they set for the year was a simple but important one:
To get paid from the business.
Until then, Georgia and her team hadn’t made paying themselves a priority. They thought they would wait until the business made enough profit and then start taking money out for themselves.
Working with Nicky challenged that approach.
Changing the Way They Thought About Owner’s Pay
Rather than treating owner’s pay as something that would happen eventually, Nicky encouraged Georgia to build it into the plan.
The question became: how much did she actually need to earn to live the life she wanted?
From there, they set a clear target.
For Georgia, even reaching that figure felt ambitious.
“I never ever thought that we'd be able to reach that.”
But within the space of a year, they did.
The Results
Reaching that target meant much more to Georgia than simply taking money from the business.
Her experience included:
- Setting a clear target for how much she needed to be paid from the business.
- Reaching that target within a year.
- Feeling able to take a step back and relax.
- No longer feeling like they had to operate under the same level of anxiety.
- Regaining her belief in the future of the business.
- Rediscovering her passion for the brand.
For Georgia, achieving that goal changed the way she felt about the business itself.
“I started believing in the business again.”
A More Powerful Place to Build From
The impact wasn’t simply financial.
Being able to pay themselves gave Georgia greater confidence that the business had a future.
Instead of continually operating under anxiety, she could take a step back, feel more secure and reconnect with why she was building the business in the first place.
As Georgia explains:
“I actually started believing that there is actually a future, and being passionate about the brand again just put us in a much more powerful place.”
What This Means for Other Fitness Business Owners
It can be easy for a business owner to believe that paying themselves needs to wait — that the business must reach a certain point before their own income becomes a priority.
For Georgia, working with FBDA changed that thinking.
By identifying how much she needed to live the life she wanted and making owner’s pay a clear goal, she had something tangible to work towards.
Within a year, she reached it.
And the result wasn’t just being paid. It was less anxiety, renewed belief in the business and a stronger sense of what they were building towards.
Find Out More About FBDA
Experience a Complimentary FBDA Coaching Session. We don’t want to sell you into a coaching programme that isn’t right for you. Instead, we’d love you to experience how FBDA coaching actually works before you make any decisions.
We’ll take the time to understand your business, where you want to go, and what might be holding you back. You’ll experience real FBDA coaching, leave with greater clarity on your next steps, and get a feel for how we could help move your business forward.
Then we can both decide if working together feels like the right fit.
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