Meet Bowley Williams
Bowley Williams runs two small group training facilities in and around South Manchester.
On the surface, he had built a sizeable business in terms of monthly recurring revenue. But behind that growth, things weren’t working as well as they appeared.
The business had grown quickly and Bowley knew important foundations were missing. He couldn’t quite identify everything that was going wrong and, as the problems mounted up, the business had become unprofitable.
The Challenge
For Bowley, the problem wasn’t simply a lack of revenue.
He had already grown the business significantly in terms of monthly recurring revenue. The challenge was that the growth had happened too quickly without all of the important elements in place to support it.
“Couldn't quite put my finger on all of the things that were going wrong, and I felt quite overwhelmed by it all, really.”
He was unsure which direction to take, what needed fixing and what his next move should be.
And ultimately, the issues had begun to affect the bottom line.
“This had kind of all mounted up into us becoming really like not profitable.”
Why Bowley Chose FBDA
Bowley spoke to Nicky about the problems he was experiencing, particularly around profit.
What stood out was that the support wasn’t based on a standard formula for what a gym business should do.
Instead, Nicky spent one-to-one time with Bowley, getting into the detail of his business, understanding where it was at and where Bowley wanted to take it in the long term.
“He didn't just kind of give me this cookie cutter, like, you know, this is what you need to do with your business. He really got into my business.”
For Bowley, feeling understood was an important part of the process.
What Changed
Over the following 12 months, Bowley and his team began implementing what they were learning through FBDA.
Although Bowley doesn’t give a specific financial result in his testimonial, he is clear that the business has made progress.
More importantly, he now feels better equipped to make decisions about where the business needs to go.
His understanding has improved, his confidence in his own decision-making has grown and he has a much clearer sense of direction.
The Results
After 12 months working with Nicky and FBDA, Bowley describes:
- Greater confidence in his own business decision-making.
- A better understanding of where the business needs to be.
- Less stress around running the business.
- More clarity and direction about where the business is heading.
- Progress within the business as the team implements what they are learning.
- Access to other like-minded fitness business owners through the Seven Figure Club.
As Bowley puts it:
“In the last 12 months working with Nicky, my confidence has gone up so much in my own decision-making and my understanding of where we need to be. I feel less stressed. I feel like I know where we're heading already.”
Making Business Ownership Feel Less Lonely
There has also been another important benefit for Bowley.
Before talking about the business itself, he describes something many business owners experience: loneliness.
There are conversations he doesn’t feel he can have with family, friends or even people working alongside him because they don’t necessarily understand what it feels like to be in his position.
With FBDA, he feels differently:
“Everybody at FBDA, they get it. They don't even need you to explain it.”
The Seven Figure Club has extended that support by putting Bowley around a table with other like-minded business owners facing similar challenges.
What This Means for Other Fitness Business Owners
Bowley’s experience reminds us that revenue and business size don’t tell the whole story.
A business can grow while the owner still feels overwhelmed, unsure of the direction and concerned about profitability.
For Bowley, working with FBDA has been about understanding his business more clearly, putting what he learns into practice and becoming more confident in the decisions he makes.
His only frustration?
“I wish I'd met him earlier.”
Find Out More About FBDA
Experience a Complimentary FBDA Coaching Session. We don’t want to sell you into a coaching programme that isn’t right for you. Instead, we’d love you to experience how FBDA coaching actually works before you make any decisions.
We’ll take the time to understand your business, where you want to go, and what might be holding you back. You’ll experience real FBDA coaching, leave with greater clarity on your next steps, and get a feel for how we could help move your business forward.
Then we can both decide if working together feels like the right fit.
Experience FBDA Coaching On Us