Maxine Hayes
FBDA Business Performance Coach
Maxine started Potential PT in 2012 as a single parent on benefits, determined to create a better life for her and her son. What began as bootcamps and in-home sessions quickly grew into a thriving studio with 250+ clients. But with growth came chaos, the business was running her.
After joining FBDA as a client in 2018, Maxine transformed and rebuilt Potential PT into a profitable, purpose-led business that she is proud off. Today, she no longer operates her studio day-to-day and is about to open her third facility.
Maxine knows how to scale smartly, build strong teams, and create marketing that cuts through the noise. She’s lived the highs and lows of running a fitness business and is exceptional at guiding owners through tough times, helping them regain control, rebuild confidence, and create a business that truly works for them.
She’s known for her creativity in marketing and sales, her ability to simplify complex challenges, and her knack for helping fitness business owners stand out, connect deeply with their audience, and convert with confidence.